Upcoming Events


NOTICE: Starting with our 1/10/2017 Dinner meeting, ASQ 1510 member pricing is $15 per person, ASQ Student Member pricing is $5, and non-member/late pricing is $30.  (you may send an alternate if you find after registering that you cannot attend, but we must pay venue for each registrant regardless of whether you show up, so registration fee is non-refundable)


ASQ 1510 Dinner Meeting: February 12, 2019

Venue: Tropical Acres Restaurant, 2500 Griffin Road, Ft. Lauderdale, FL  33312

Registration/Networking begin at 5:30 pm

Dinner is at 6:30 pm

Presentation begins at 7:20 pm



Speaker: Robert Lloyd, President, Lloyd Consulting Group, Inc.

Bob is a Stanford trained innovator and change agent. He is passionate about successfully deploying and leading strategic initiatives in customer centered design, Agile development and operational excellence. His work across all sectors and internationally has had a positive impact of over $2 billion. Bob has held Director and Senior Consultant positions at high profile companies such as Motorola, Johnson & Johnson, Verizon, and BlackBerry. He is a licensed US Patent Agent with 13 issued patents. His contribution to pop culture is the score info display seen in the corner of all televised sporting events since 1995. Bob is a CSSBB, CMQ/OE, Certified Lean Sensei, Motorola MBB, and holds several other certifications. He has an MBA, and a BS in Mechanical Engineering BSME, as well as a Professional Certificate in Innovation and Entrepreneurship from Stanford University.


Presentation Topic: Design Thinking and Disruptive Innovation – Customer Driven Design

Steve Jobs once said, “Get closer than ever to your customers, so close that you tell them what they need well before they realize it themselves”.  That is the essence of Design Thinking and Disruptive Innovation. The traditional approach of firms designing products and services and then “pushing” them onto the market with slick advertising has resulted in over 75% of those new product and services failing in their first year. Design Thinking first focuses on understanding customer needs, culture, motivations, and end-to-end experiences. Then it reframes those needs into higher level design objectives, breaking free of preconceived constraints to create truly innovative concepts that are tested with customers using rapid prototypes and obtaining feedback. This iterative approach allows a firm to modify its design or possibly pivot in a different direction. This presentation will include a simple "hands-on" competitive team exercise that demonstrates the iterative innovation process. 






Student Branch Events



Presentation Materials from PREVIOUS EVENTS